The Flash / Nissan Campaign
OOH Campaign
Driving online sales through advertising on Media Markt
The strategic Innovation
In the fast-paced world of superheroes and blockbuster movies, our mission was clear – to harness the power of Digital Out of Home (DOOH) and Out of Home (OOH) advertising to bring the epic adventures of « The Flash » to life. Our innovative approach combined the agility of DOOH with the enduring presence of OOH, enhanced by out-of-the-box creative formats.
The Approach
The Flash campaign was engineered for maximum visibility and engagement. We strategically employed 2 m² Adshel panels, utilizing both traditional paper and dynamic digital displays. These panels were strategically positioned in the bustling streets of our target cities, employing precise targeting to capture the attention of young adults and moviegoers, enticing them to enter the mesmerizing world of The Flash.
For an even more immersive experience, we introduced dynamic LED cubes in key locations in Antwerp, Gent, Brussels, and Namen. These larger-than-life displays brought the iconic characters and images of the film to life, alluring passersby and building anticipation for the movie.
We didn’t stop there. To elevate the cinematic experience further, we transformed Elevator Walls in the heart of Antwerp-Central Station into captivating canvases. A giant banner in Brussels served as a monumental invitation to delve into the superhero universe, creating a memorable and impactful visual spectacle. »
Results
Our strategy bore fruit, reaching an impressive 60% of our targeted 18-35-year-old demographic. Notably, our innovative campaign for « The Flash » was recognized with the prestigious Best Crown Award presented by the UBA, a testament to the campaign’s effectiveness and creativity.
In the ever-evolving world of advertising and entertainment, the « The Flash » (D)OOH campaign exemplified the power of strategic innovation and the magic that can happen when creativity meets the streets. It’s a case that will continue to inspire and excite the advertising industry, reminding us that even superheroes need a little help in shining brighter.
Delivering action, adventure, and innovation through (D)OOH – that’s The Flash story that earned us the Best Crown Award.
