Barbie - blue2purple

Barbie The Movie

Belgian Offline Campaign Success

Driving off the charts engagement on TikTok with Warner Bros. Discovery «The Batman»

General Context

Warner Bros. Discovery, a prominent global media and entertainment company, created a global buzz with their extensive marketing, influencer collaboration, and communication campaigns for the highly anticipated Barbie The Movie. As the Belgian audience eagerly awaited the film’s release in theaters, Warner Bros. Discovery entrusted blue2purple with the task of orchestrating an impactful offline campaign in the Belgian market.

Client’s Objective

Our mission was clear: to boost theatre attendance, drive ticket sales, generate excitement, and capture the interest of even the most special individuals through a compelling offline campaign in Belgium.

Strategic Approach

Recognizing that a film like Barbie demanded a unique approach, we ventured off the beaten path by focusing
on Out-of-Home(OOH) and radio as our primary drivers

OOH

We left our mark on Antwerp with two eye-catching Barbie-themed elevators and launched a nationwide (D)OOH campaign aimed at our key audience: women and moviegoers.

OOH Format: 2m
Target Audience: 18-44
Reach: 60%

Radio

Qmusic underwent a pink transformation as we engaged the audience with compelling content and thrilling contests.

Call to action campaign: Offering the change to win movie tickets, a magical trip to LA, and exclusive Barbie merchandise.
Social Media Buzz: We maintained a daily presence with Barbie-themed competitions, Instagram posts, and trending topics.
Grand Finale: The Qbeach Oostende premiere event, bringing together influencers and listeners for a magical pink night out.