The greener the better
Did you know that Luminus exploits the highest number of wind… in Belgium? In their desire to provide ever “greener” energy, Luminus has developed a product that adapts to consumer needs: EcoFlex, 100% green energy at a price that adapts to market price fluctuations.
A colorful
environment
A colorful environment
We chose to work with a slightly childish, almost naive and very colorful style for 2 main reasons: to grab the viewer’s attention and approach a heavy subject, and not always fun, in a lighter way
A storytelling
adapted to the interests
A storytelling adapted to the interests
Based on their personas and keeping in mind that the campaign ran during the COVID period, we segmented the creatives and audiences depending on 3 different interests:
Hobbies
Mobility
Work
We created visuals and a storytelling adapted for each «interest», for each channel and for each phase of the funnel. In order to be present at every step of the consumer journey, we developed a whole panel of different formats like carousels, stories, banners, videos, audio spots, …
Hobbies
Mobility
Work
