2021 Building Brand Desire
In the dynamic world of consumer appliances, Miele set out on a journey in 2021 with a clear mission: strengthen its brand presence and reinforce its position as a leading name in the industry. This mission was fuelled by the objective of enhancing Brand Awareness and Brand Desire among its target audience.
blue2purple developed a straightforward yet effective strategy: activate a comprehensive mix of online and offline media channels to resonate with a diverse audience. We leveraged the power of traditional media, including print and radio, while also embracing the opportunities offered by digital advertising through targeted display and social ads.
A positive evolution in Brand health scores, making Miele a more recognizable and desirable brand for consumers.