Promoting thermal comfort and energy efficiency through smart shading solutions
General Context
Between June and September 2024, Somfy launched its Climate campaign to raise awareness around automated roller shutters and external venetian blinds-solutions that support both comfort and energy savings.
The focus was adapted by region: roller shutters in Germany, venetian blinds in Austria and Switzerland. The campaign combined brand education and performance-driven activations across digital touchpoints.
Client Objective
Boost awareness and traffic with a conversion mindset
The campaign aimed to:
- Increase qualified visits to key web pages
- Strengthen Somfy’s positioning as a go-to brand for energy-efficient home equipment
blue2purple strategy / Approach:
A performance-driven awareness strategy with local focus
To deliver on these goals, blue2purple activated a focused,
cross-channel strategy:
- Use of multiple channels (Programmatic, Native, SEA, Social, …)
- Campaign optimisation (Audience, bidding strategy, DSP, …)
Results: High-impact visibility and cost-efficient traffic gains
The campaign achieved significant impact across all key metrics, well beyond initial expectations
+490% reach
Extending Somfy’s
visibility across all target regions
+105% impressions
Ensuring broad exposure on high-quality placements
+167% increase in clicks
Reflecting strong interest and traffic to key site pages
+30% CTR
Showing high engagement across formats and platforms
-53% CPM and -64% CPC
Highlighting the campaign’s cost-efficiency
-2.95% in total spend
Proving performance gains without increasing the budget
These results confirm the strength of a well-balanced strategy: by combining smart audience targeting, format diversity, and continuous optimization, the campaign delivered both reach and results.
Who took part in the project and in which capacity
- Somfy – Campaign brief and creative assets
- blue2purple – Strategy, media planning, buying, optimization, and reporting
