Axa - blue2purple

AxaMarketing Virtuology2024-01-19T10:55:14+01:00

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Increasing online sales

AXA has launched in 2017 its online products. Today they offer 6 online insurance products covering

AXA has launched in 2017 its online products. Today they offer 6 online insurance products covering

Car

Home

Bike

Moto

Travel

Students
travel

They partnered up with blue2purple to provide distinctive digital assets with a specific focus on performance by creating key attractive and engaging messages in line with AXA marketing campaigns and strategies.

AXA_P02_VISU

Bannering campaign

To connect effectively with the target audience and influence their buying decisions, we develop personalized creatives, with an always-on mindset. We create every 2 months, around 300 customized responsive banners readable on every device.

Video campaign

With the strong will of developing more and more their online presence we also created short and effective conversion videos for each type of insurance product in order to be efficient at every touchpoint of the specific consumer journeys.

*The videos were edited with stock footages.

With the strong will of developing more and more their online presence we also created short and effective conversion videos for each type of insurance product in order to be efficient at every touchpoint of the specific consumer journeys.

*The videos were edited with stock footages.

Course 1 – KPI Workshop

Tailor-made approach

Generic approach

Format : Workshop
Group Size : Small Groups
Length : 1/2 day
Target : Basic & Advanced
Languages : EN, FR, NL
Goal :
Identify the right KPI’s to measure your performances and finetune your campaign reportings.
Description :
With all the measurement possibilities it becomes easy to lose yourself in all the data. Different stakeholders have different objectives, but do, you as a departement, focus on the right key performance indicators?
In this workshop we define together the main business objectives for your company, and identify the right internal and external kpi’s that contribute to your targets. The goal is to finish the workshop with clear KPI’s for all types of campaigns, tailor-made to your objectives.

Format : Workshop
Group Size : Small Groups
Length : 1/2 day
Target : Basic & Advanced
Languages : EN, FR, NL
Goal :
Understand the importance of setting KPI’s to evaluate campaigns successes
Description :
With all the measurement possibilities it becomes easy to lose yourself in all the data. Different stakeholders have different objectives, but do you as a departement focus on the right key performance indicators?
In this workshop we define the methodology to work out a plan with which KPI’s will be created per type of campaign. This workshop offers general perspectives on how to define KPI’s and is not tailor-made.

Contact us for more information