Cassis Paprika: enhancing international sales through targeted campaigns

Meta and Performance Max campaigns adapted to Belgium, France, the Netherlands and Germany. Sales up 11% in the July peak and ROAS up 38,25%.

SEA

Measurement

blue2purple - Rail of colourful orange and pink clothing in a dark room

+38,25%

return on ad spend

11%

increase in sales through the social media campaign

client

Cassis Paprika

Pillar

Media & Performance

short sumary

A sales campaign run across four European markets, phased from pre sales and private sales into incremental discount offers. Meta and Performance Max carried the media, with the strategy adapted to local regulations and consumer behaviours in Belgium, France, the Netherlands and Germany. Sales rose 11 percent through the social media campaign between 1 and 17 July, and return on ad spend improved by 38,25 percent.

In the constantly evolving retail landscape, businesses must adapt to changing consumer behaviours and regulatory environments across different regions. The aim of this campaign was to measure and analyse the impact of targeted sales campaigns in multiple European countries, focusing on maximising sales and return on investment through strategic marketing initiatives.

The case is particularly interesting because it highlights the effectiveness of tailored social media campaigns in different markets, and provides valuable insight into consumer response to promotional activity.

How to enhance market presence and drive sales internationally.

The primary objective was to enhance market presence and drive sales growth across several European countries. The specific objectives were:

Pre sales engagement: generate early interest and engagement through pre sales and private sales campaigns.
Sales maximisation: increase sales during the peak sales period in July.
ROI improvement: improve the return on ad spend through targeted social media marketing strategies.

These objectives were crucial to achieve significant sales growth and optimise marketing investment.

blue2purple implemented a comprehensive strategy to achieve these objectives.

Media campaigns: targeted campaigns on Meta and Performance Max, to reach a broad audience and generate interest.
Regional customisation: the campaign strategy was adapted to comply with local regulations and consumer behaviours in Belgium, France, the Netherlands and Germany.
Promotional phases: the campaign was structured in phases, starting with pre sales and private sales, followed by incremental discount offers.

The added value of blue2purple in this project was the ability to leverage detailed market insight and advanced analytics to optimise campaign performance across different regions.

Technical key points

Data driven targeting: advanced data analytics were used to identify and target specific consumer segments.
Campaign optimisation: campaigns were continuously monitored and adjusted to maximise engagement and sales.
Regional compliance: all promotional activity complied with local sales regulations and consumer protection laws.

The campaign delivered several significant results.

Increased sales. An 11% increase in sales was observed through the social media campaign between 1 July and 17 July.

Improved ROAS. The return on ad spend saw a substantial improvement, at plus 38,25%, indicating a more efficient use of the marketing budget.

Successful promotions. Pre sales and private sales were highly successful, setting the stage for further sales growth with increased discounts.

These results have enabled Cassis Paprika to make informed decisions and plan future marketing initiatives strategically, leading to sustained market growth.

What our clients say.

Alina BuckE-Commerce Manager

Strategy & Inisghts

Media Activation

Data Intelligence

An extension of the in-house team

What I appreciate most in our day-to-day collaboration is how straightforward and transparent the blue2purple team is. Campaigns are proactively optimised, questions are answered quickly, and even on short notice requests I can rely on a fast and thoughtful response. It feels less like working with an agency and more like working with an extension of our own team.

Leander SaileHead of Digital Marketing

Strategy & Inisghts

Media Activation

Data Intelligence

Media that answers to business goals

"In blue2purple, we've found a partner that doesn't treat digital media and performance marketing as an end in itself but consistently focuses on our goals. What makes the collaboration so valuable to us is the combination of strategic thinking and reliable execution. We receive honest recommendations instead of off-the-shelf solutions, and on every project, we can feel that our success is the team's own ambition too."

Quentin Ginoux

Strategy & Inisghts

Creative Content

A partner that challenges assumptions

At Cash Converters Belgium, we have worked with the MMKM team (now blue2purple) for several years and have always valued their strategic vision, their ability to challenge assumptions and to keep evolving their recommendations. We are excited to see what this new chapter has in store!

Margaux PierresCoordinatrice Marketing & Communication

Strategy & Inisghts

Media Activation

Creative Content

A social strategy that feels like Färm

"Our biggest challenge was creating content for all of our stores, each with the right social media codes. MKKM, now blue2purple, understood the essence and values of Färm and translated them into a strategy that feels like us. Creative, responsive support that we rely on every day to grow our community."