Auto5 summer campaign driving engagement and webshop sales

Seedtag, Xtrasocial and Meta Ads matched to each product range. CTR of 2.1% on toll badges and double the benchmark on maintenance.

Social Commerce

Measurement

blue2purple - Mechanic holding a car wheel in a repair workshop

2.1%

CTR on toll badges

1.4%

CTR on bike racks

1.06%

CTR on roof boxes

client

Auto5

Pillar

Media & Performance

short sumary

Auto5's summer campaign beat benchmarks in every product category, with a 0.5 percent CTR on maintenance products, double the typical level, and CTRs of 1.4 percent, 1.06 percent and 2.1 percent on bike racks, roof boxes and toll badges. blue2purple matched each product range to the platform best suited to it, from Seedtag for tires to Meta Ads for accessories, and used Audience Advantage+ to reach people that interest targeting could not.

Summer is one of the busiest and most strategic times of the year for Auto5. Customers use the period to prepare their cars for long road trips or to deal with seasonal maintenance such as air conditioning checks.

With varied customer needs and high demand, Auto5 faced the challenge of presenting a wide product selection while holding strong visibility across several channels at once.

Auto5 had three goals for the summer campaign:

Increase in store visits: bring customers into Auto5 centres for consultations and services.
Boost webshop sales: promote seasonal products, including bike racks, roof boxes, toll badges and maintenance solutions.
Strengthen product awareness: keep key offerings visible and engaging at every stage of the purchasing journey.

Together these objectives positioned Auto5 as a trusted destination for complete car preparation over the summer period.

A targeted strategy for maximum impact

blue2purple built a precise, multichannel strategy around a small set of platforms and tools, each matched to a product range:

Seedtag: used to build consideration for tire products, engaging the relevant audiences.
Xtrasocial: used to reach maintenance product audiences, with highly effective campaigns.
Meta Ads: campaigns optimised for bike racks, roof boxes and toll products, to hold strong visibility through the summer.
Audience Advantage+: used to expand reach to audiences that traditional interest targeting could not reach, driving incremental awareness.

Aligning each product category with the right platform and audience is what made the campaign efficient.

The campaign delivered strong outcomes across all product categories, surpassing benchmarks.

Maintenance products. A 0.5 percent CTR, double typical performance levels.

Accessories. CTRs of 1.4 percent on bike racks, 1.06 percent on roof boxes and 2.1 percent on toll badges.

Reach. Engagement and awareness improved across all key categories, helped by the expanded reach that Audience Advantage+ made possible.

What our clients say.

Alina BuckE-Commerce Manager

Strategy & Inisghts

Media Activation

Data Intelligence

An extension of the in-house team

What I appreciate most in our day-to-day collaboration is how straightforward and transparent the blue2purple team is. Campaigns are proactively optimised, questions are answered quickly, and even on short notice requests I can rely on a fast and thoughtful response. It feels less like working with an agency and more like working with an extension of our own team.

Leander SaileHead of Digital Marketing

Strategy & Inisghts

Media Activation

Data Intelligence

Media that answers to business goals

"In blue2purple, we've found a partner that doesn't treat digital media and performance marketing as an end in itself but consistently focuses on our goals. What makes the collaboration so valuable to us is the combination of strategic thinking and reliable execution. We receive honest recommendations instead of off-the-shelf solutions, and on every project, we can feel that our success is the team's own ambition too."

Quentin Ginoux

Strategy & Inisghts

Creative Content

A partner that challenges assumptions

At Cash Converters Belgium, we have worked with the MMKM team (now blue2purple) for several years and have always valued their strategic vision, their ability to challenge assumptions and to keep evolving their recommendations. We are excited to see what this new chapter has in store!

Margaux PierresCoordinatrice Marketing & Communication

Strategy & Inisghts

Media Activation

Creative Content

A social strategy that feels like Färm

"Our biggest challenge was creating content for all of our stores, each with the right social media codes. MKKM, now blue2purple, understood the essence and values of Färm and translated them into a strategy that feels like us. Creative, responsive support that we rely on every day to grow our community."