Auto5: transforming campaign performance through automated bidding strategies

Automated bidding on DV360 took Auto5 tire campaign from 31 to 255 conversions, a 722% increase, with 160% more impressions.

AI & Automation

Measurement

blue2purple - Car with its bonnet open in a bright repair workshop

722%

increase in conversions

255

conversions after automated bidding, against 31 before

160%

increase in impressions

client

Auto5

Pillar

Media & Performance

short sumary

A tire campaign that had been running for a long time went from 31 conversions to 255 once automated bidding was switched on, a 722 percent increase, with 160 percent more impressions. blue2purple built the dataset first: launch without automated bidding to collect clicks and conversions, then a period of manual optimisation on individual line items, then hand the decisions to the algorithm. The groundwork is what made the automation pay.

In digital marketing, continuous optimisation and innovation are what keep a campaign ahead. Auto5's tire campaign was a deliberate move towards advanced technological solutions to lift performance, and it shows how automated bidding can turn a traditional campaign into a dynamic, high performance one.

Auto5 launched a tire campaign aimed at maximising conversions, on a campaign that had already been running for an extended period. The task was to find and implement a solution that could take the campaign further than manual optimisation alone could.

blue2purple, with deep expertise in digital advertising technologies such as DV360, proposed automated bidding to meet Auto5's objectives.

A phased approach

The campaign was first launched without automated bidding, to collect performance data. A period of manual optimisation followed, to prepare the dataset that automated bidding needs. This groundwork was what allowed the automated bidding system to allocate bids efficiently against the real time performance of each line item.

Key tactical elements

The approach depended on the careful collection and analysis of initial campaign data, clicks and conversions included. That collection phase was critical for training the algorithm, giving it a solid foundation for intelligent, performance driven bidding decisions. The switch to automated bidding was the turning point in the campaign, allowing a more efficient use of budget and resources.

Automated bidding produced a substantial increase in campaign performance.

Conversions. Up 722 percent. The campaign generated 255 conversions after implementation, against only 31 before.

Impressions. Up 160 percent, a broader reach and greater visibility for the tire campaign.

What our clients say.

Alina BuckE-Commerce Manager

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