Auto5: a cross channel strategy to increase awareness and drive appointments

Social media and DOOH across six Belgian towns for Auto5 electronic diagnostics. 0.11 percent CTR, 1.66 percent engagement rate, garages fully booked.

Measurement

DOOH

Social Commerce

blue2purple - Mechanic in gloves carrying a tyre next to a car

1.66%

engagement rate on the social media campaign

0.11%

CTR on the social media campaign

towns covered, split equally between French and Dutch speaking regions

client

Auto5

Pillar

Media & Performance

short sumary

Appointment requests for Auto5's electronic diagnostics services exceeded initial projections and the garages ended up fully booked. blue2purple ran a two channel campaign across six towns, split equally between French and Dutch speaking regions, combining social media with Digital Out of Home screens near each service centre. The social campaign delivered a 0.11 percent CTR and a 1.66 percent engagement rate.

The campaign set out to measure the real impact of targeted marketing on customer engagement and appointment requests for electronic diagnostics services. What makes it interesting is what it revealed about the efficiency of a multichannel approach, combining social media with Digital Out of Home advertising.

Auto5's primary objective was to increase awareness and drive appointment requests for its electronic diagnostics services across selected service centres.

Specific goals included:

Enhancing visibility of the services in both French and Dutch speaking regions.
Targeting local populations effectively to maximise appointment requests.

The aim was not only to boost immediate service bookings but to establish a stronger market presence in the targeted areas.

A cross channel strategy for awareness and bookings

Targeted advertising: the campaign ran across six towns, with an equal split between French and Dutch speaking regions.
Two channels: social media and Digital Out of Home advertising together, to maximise reach and engagement.
Optimised DOOH: advertising days and time slots were deliberately reduced, concentrating the budget on peak times for maximum visibility and impact.

The extra mile to reach the goal

Geographically targeted campaigns: social campaigns were tailored to the towns surrounding the six centres.
Localised DOOH: digital screens in the immediate vicinity of the centres captured the attention of passersby and drove immediate action.
Adjustments on live data: the DOOH campaign was fine tuned on real time data to optimise reach and effectiveness.

The campaign significantly surpassed expectations, with a substantial increase in appointment requests.

High engagement rates. The localised approach produced high engagement from the target audience, with a 0.11 percent CTR and a 1.66 percent engagement rate on the social media campaign.

Increased appointment requests. The combination of social media and DOOH led to a notable rise in appointment bookings. Appointment requests were the primary metric of success, and the numbers exceeded initial projections, with the garages fully booked.

Enhanced brand presence. The two channel approach reinforced Auto5's presence in the selected regions and built a stronger connection with customers in those areas.

What our clients say.

Alina BuckE-Commerce Manager

Strategy & Inisghts

Media Activation

Data Intelligence

An extension of the in-house team

What I appreciate most in our day-to-day collaboration is how straightforward and transparent the blue2purple team is. Campaigns are proactively optimised, questions are answered quickly, and even on short notice requests I can rely on a fast and thoughtful response. It feels less like working with an agency and more like working with an extension of our own team.

Leander SaileHead of Digital Marketing

Strategy & Inisghts

Media Activation

Data Intelligence

Media that answers to business goals

"In blue2purple, we've found a partner that doesn't treat digital media and performance marketing as an end in itself but consistently focuses on our goals. What makes the collaboration so valuable to us is the combination of strategic thinking and reliable execution. We receive honest recommendations instead of off-the-shelf solutions, and on every project, we can feel that our success is the team's own ambition too."

Quentin Ginoux

Strategy & Inisghts

Creative Content

A partner that challenges assumptions

At Cash Converters Belgium, we have worked with the MMKM team (now blue2purple) for several years and have always valued their strategic vision, their ability to challenge assumptions and to keep evolving their recommendations. We are excited to see what this new chapter has in store!

Margaux PierresCoordinatrice Marketing & Communication

Strategy & Inisghts

Media Activation

Creative Content

A social strategy that feels like Färm

"Our biggest challenge was creating content for all of our stores, each with the right social media codes. MKKM, now blue2purple, understood the essence and values of Färm and translated them into a strategy that feels like us. Creative, responsive support that we rely on every day to grow our community."