Cetelem boosts lead generation with retargeted DOOH innovation

DOOH on 450 screens across 315 locations, retargeted with Adsquare. Nearly 2.8 million impressions, costs down 32% and reach at 55.42%.

DOOH

Measurement

blue2purple - Smiling woman with curly hair on the phone at a desk with a laptop

2.8 million

DOOH impressions

32%

cost reduction from targeting adjustments

55.42%

reach on the DOOH campaign

client

Cetelem

Pillar

Media & Performance

Data & ROI

short sumary

An acquisition campaign that introduced Cetelem's refreshed identity by pairing DOOH with retargeting. Ads ran on 450 screens across 315 locations, with targeting optimised to a radius of 1 to 2 km, then Adsquare re-engaged the people who had passed those screens. The DOOH strategy generated nearly 2.8 million impressions and 398,000 ad plays, targeting adjustments cut costs by 32 percent and lifted reach to 55.42 percent, and the retargeted layer delivered 500,000 impressions with a click through rate of 0.26 percent.

In a competitive digital environment, standing out demands creativity and precision. Cetelem partnered with blue2purple to launch an acquisition driven campaign introducing the brand's refreshed identity. By combining DOOH with retargeting, the campaign achieved both broad reach and precise targeting to engage audiences effectively.

This collaboration showcases Cetelem's commitment to staying ahead in the financial services landscape.

Reaching the right audience with precision and impact. Cetelem set clear goals for this campaign:

Increase visibility through a dynamic multi channel approach.
Explore new, high performing channels like retargeted DOOH.
Generate quality leads while reinforcing the brand's innovative positioning.

This approach ensured that every action aligned with Cetelem's ambition to connect meaningfully with its target audience.

To meet these objectives, blue2purple implemented a twofold strategy, multi channel tactics to maximise both reach and engagement.

DOOH targeting and optimisation: ads appeared on 450 screens across 315 locations, with audience targeting optimised to a radius of 1 to 2 km. Real time adjustments during the rollout ensured cost efficiency while increasing the campaign's reach.
Retargeting with Adsquare: this retargeting strategy re-engaged users exposed to the DOOH ads. It balanced cost effectiveness with engagement, maximising impact across touchpoints.

By integrating these elements, the campaign combined scale with precision.

The campaign exceeded expectations across all metrics.

DOOH. The strategy generated nearly 2.8 million impressions and 398,000 ad plays. Precise targeting adjustments reduced costs by 32 percent and boosted reach to 55.42 percent.

Retargeted DOOH. The initiative delivered 500,000 impressions, reached over 50,000 unique users and achieved a solid click through rate of 0.26 percent.

These results underline the strength of a multi channel approach, grounded in data, in achieving tangible business outcomes.

What our clients say.

Alina BuckE-Commerce Manager

Strategy & Inisghts

Media Activation

Data Intelligence

An extension of the in-house team

What I appreciate most in our day-to-day collaboration is how straightforward and transparent the blue2purple team is. Campaigns are proactively optimised, questions are answered quickly, and even on short notice requests I can rely on a fast and thoughtful response. It feels less like working with an agency and more like working with an extension of our own team.

Leander SaileHead of Digital Marketing

Strategy & Inisghts

Media Activation

Data Intelligence

Media that answers to business goals

"In blue2purple, we've found a partner that doesn't treat digital media and performance marketing as an end in itself but consistently focuses on our goals. What makes the collaboration so valuable to us is the combination of strategic thinking and reliable execution. We receive honest recommendations instead of off-the-shelf solutions, and on every project, we can feel that our success is the team's own ambition too."

Quentin Ginoux

Strategy & Inisghts

Creative Content

A partner that challenges assumptions

At Cash Converters Belgium, we have worked with the MMKM team (now blue2purple) for several years and have always valued their strategic vision, their ability to challenge assumptions and to keep evolving their recommendations. We are excited to see what this new chapter has in store!

Margaux PierresCoordinatrice Marketing & Communication

Strategy & Inisghts

Media Activation

Creative Content

A social strategy that feels like Färm

"Our biggest challenge was creating content for all of our stores, each with the right social media codes. MKKM, now blue2purple, understood the essence and values of Färm and translated them into a strategy that feels like us. Creative, responsive support that we rely on every day to grow our community."