Bemini, a well-established Belgian brand specializing in baby products, had earned a strong reputation in its home market. However, the brand’s recognition in France, despite years of presence through its e-shop and retail partners, had yet to reach the same level of success. The primary goal of this campaign was to raise awareness, with a particular focus on the city of Paris. The campaign aimed to target various Parisian districts and suburbs while also engaging a specific demographic interested in baby products, including pregnant women and parents of young children.
Bemini’s core objective was to enhance brand recognition and product visibility in the competitive French market, particularly in Paris.