Dynamic Creative Optimisation - blue2purple

Dynamic Creative OptimisationAmael2023-01-25T10:45:45+01:00

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Dynamic Creative Optimisation

Does mass-personalization sound familiar to you? Being able to have the ability to leverage user-level data to deliver targeted and impactful messages to each consumer is a dream for all advertisers. With Dynamic Creative Optimization, we are able to give you the most powerful tool available for achieving relevance on a massive scale.

blue2purple is one of the few agencies in Belgium who master this technology:

Dynamic Display Advertising
Dynamic Digital Out Of Home
Dynamic Video

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Key offerings

MEDIA BUYING

Media buying

SOME

Social Media
Marketing

CONTENT

Creative &
Content Marketing

PROD

Digital Production

DCO

Dynamic Creative
Optimization

IN-HOUSING

In-housing

In-housing

E-COMMERCE

E-commerce

DATA DRIVEN MARK

Data Driven
Marketing

WORKSHOP

Training
& Workshop

Course 1 – KPI Workshop

Tailor-made approach

Generic approach

Format : Workshop
Group Size : Small Groups
Length : 1/2 day
Target : Basic & Advanced
Languages : EN, FR, NL
Goal :
Identify the right KPI’s to measure your performances and finetune your campaign reportings.
Description :
With all the measurement possibilities it becomes easy to lose yourself in all the data. Different stakeholders have different objectives, but do, you as a departement, focus on the right key performance indicators?
In this workshop we define together the main business objectives for your company, and identify the right internal and external kpi’s that contribute to your targets. The goal is to finish the workshop with clear KPI’s for all types of campaigns, tailor-made to your objectives.

Format : Workshop
Group Size : Small Groups
Length : 1/2 day
Target : Basic & Advanced
Languages : EN, FR, NL
Goal :
Understand the importance of setting KPI’s to evaluate campaigns successes
Description :
With all the measurement possibilities it becomes easy to lose yourself in all the data. Different stakeholders have different objectives, but do you as a departement focus on the right key performance indicators?
In this workshop we define the methodology to work out a plan with which KPI’s will be created per type of campaign. This workshop offers general perspectives on how to define KPI’s and is not tailor-made.

Contact us for more information