Cetelem Boosts Lead Generation with Retargeted
DOOH Innovation
General Context: Blending innovation and strategy for smarter campaigns
In a competitive digital environment, standing out demands creativity and precision. Cetelem partnered with blue2purple to launch an acquisition-driven campaign introducing the brand’s refreshed identity. By combining DOOH with retargeting, the campaign achieved both broad reach and precise targeting to engage audiences effectively.
This collaboration showcases Cetelem’s commitment to staying ahead in the financial services landscape.
Client Objective: Reaching the right
audience with precision and impact
Cetelem set clear goals for this campaign:
- Increase visibility through a dynamic multi-channel approach.
- Explore new, high-performing channels like retargeted DOOH.
- Generate quality leads while reinforcing the brand’s innovative positioning.
This approach ensured that every action aligned with Cetelem’s ambition to connect meaningfully with its target audience.
blue2purple strategy and approach:
Multi-channel tactics to maximize reach
and engagement
To meet these objectives, blue2purple implemented a two-
fold strategy:
- DOOH targeting and optimization: Ads appeared on 450 screens across 315 locations, with audience targeting optimized to a 1–2 km radius. Real-time adjustments during the rollout ensured cost-efficiency while increa sing the campaign’s reach.
- Retargeting with Adsquare: Leveraging advanced
technology, this retargeting strategy re-engaged users exposed to DOOH ads. This approach balanced cost-effectiveness with engagement, maximizing impact across touchpoints.v
By seamlessly integrating these elements, the campaign
combined scale with precision for unparalleled results.
Results: Standout metrics driven by strategic execution
The campaign exceeded expectations with exceptional performance across all metrics:
- The DOOH strategy generated nearly 2.8 million impressions and 398,000 ad plays. Precise targeting adjustments reduced costs by 32% and boosted reach to 55.42%.
- The retargeted DOOH initiative delivered 500,000 impressions, reached over 50,000 unique users, and achieved a solid CTR of 0.26%.
These results underline the strength of a data-driven, multi-channel approach in achieving tangible business outcomes.
Analysis and impact: Innovative adjustments redefine lead generation success
The campaign’s success stemmed from its adaptability and strategic focus. By analyzing peak times and adjusting targeting parameters, the DOOH campaign delivered high visibility and exceptional cost-efficiency.
Meanwhile, retargeting efforts turned audience exposure into measurable engagement, bridging the gap between awareness and action. For Cetelem, this campaign solidified their ability to combine creativity and innovation to drive
impactful results.
Contributors
Collaboration as the key to success
This campaign was the product of a strong partnership:
- blue2purple’s media expertise ensured precise targeting and data-driven optimization.
- Great’s creative input translated Cetelem’s identity into
visuals that resonated with the audience.
