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Who is blue2purple?

Empowerment

Always being one step ahead in our expertise and servicing.
Building a long term partnership by empowering our clients.
#StrongAloneUnstoppableTogether

Empowerment

Empowerment

Always being one step ahead in our expertise and servicing

#StrongAloneUnstoppableTogether

#StrongAloneUnstoppableTogether

Building a long term partnership by empowering our clients

Partnership

Complete transparency on the whole media buying & remuneration process.
Base our strategy and recommendations on data and insights.

Partnership

Complete transparency on the whole media buying & remuneration process.
Base our strategy and recommendations on data and insights.

Creativity

Focus on creativity to serve audiences & Consumer Journey.
100% digital-minded creative experts. Knowing which formats to use on which platform.
They bring a creative tweak in the always larger ecosystem of digital formats.

Creativity

Focus on creativity to serve audiences & Consumer Journey.
100% digital-minded creative experts. Knowing which formats to use on which platform.
They bring a creative tweak in the always larger ecosystem of digital formats.

Empowerment

Always being one step ahead in our expertise and servicing.

Building a long term partnership by empowering our clients.

#StrongAloneUnstoppableTogether

Partnership

Complete transparency on the whole media buying & remuneration process.
Base our strategy and recommendations on data and insights.

Creativity

Focus on creativity to serve audiences & Consumer Journey.
100% digital-minded creative experts. Knowing which formats to use on which platform.
They bring a creative tweak in the always larger ecosystem of digital formats.

blue2purple is part of

blue2purple is part of the Virtuology group

Key offerings

MEDIA BUYING

Media buying

SOME

Social Media
Marketing

CONTENT

Creative &
Content Marketing

PROD

Digital Production

DCO

Dynamic Creative
Optimization

IN-HOUSING

In-housing

In-housing

E-COMMERCE

E-commerce

DATA DRIVEN MARK

Data Driven
Marketing

WORKSHOP

Training
& Workshop

Cases

Visuel SOMFY WINTER SALE1-1

Raises multichannel awareness with “Make a move”

Raises multichannel awareness with “Make a move”

Harnessing first-party data for client retention and acquisition enhancement

Awareness campaign

Transforming campaign performance through automated bidding strategies

Maximizing film exposure through innovative connected TV campaigns

A Cross channel strategy to increase Awareness and drive appointments

Enhancing international sales through targeted campaigns

How to significantly lower CPA with a tCPA strategy

insurance-visuel

How to significantly lower CPA with a tCPA strategy

Revolutionising Conversions through Automated Bidding

Enhance brand recognition and product visibility

The Flash / Nissan Campaign, OOH Campaign

Barbie The Movie... Belgian Offline Campaign Success

How to raise awareness in the midst of an overload of information?

Pizza Hut World Cup

Pizza Hut ... World Cup 2022

Pizza, Pizza and More Pizza

An Iconic Tool Case for an Iconic Brand

The Greener the Better

IPF Disease Sensitization

A Mix for Performance

CETELEM_LOGO_v2

How to get to the right persona by combining machine learning and 1st party data?

Ready for a cookieless world

Achieving Brand Excellence and Unprecedented Growth

Driving off the charts engagement on TikTok with Warner Bros.

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Course 1 – KPI Workshop

Tailor-made approach

Generic approach

Format : Workshop
Group Size : Small Groups
Length : 1/2 day
Target : Basic & Advanced
Languages : EN, FR, NL
Goal :
Identify the right KPI’s to measure your performances and finetune your campaign reportings.
Description :
With all the measurement possibilities it becomes easy to lose yourself in all the data. Different stakeholders have different objectives, but do, you as a departement, focus on the right key performance indicators?
In this workshop we define together the main business objectives for your company, and identify the right internal and external kpi’s that contribute to your targets. The goal is to finish the workshop with clear KPI’s for all types of campaigns, tailor-made to your objectives.

Format : Workshop
Group Size : Small Groups
Length : 1/2 day
Target : Basic & Advanced
Languages : EN, FR, NL
Goal :
Understand the importance of setting KPI’s to evaluate campaigns successes
Description :
With all the measurement possibilities it becomes easy to lose yourself in all the data. Different stakeholders have different objectives, but do you as a departement focus on the right key performance indicators?
In this workshop we define the methodology to work out a plan with which KPI’s will be created per type of campaign. This workshop offers general perspectives on how to define KPI’s and is not tailor-made.

Contact us for more information