How to significantly lower CPA
with a tCPA strategy
General Context
In the world of digital advertising, reducing the Cost Per Acquisition is a common and crucial goal for many companies. This case study delves into how a company present in the insurance sector, managed to significantly lower their CPA, providing valuable insights into the power of Google Search and a strategic approach that led to remarkable results.
Campaign Objective
Our client, an insurance company, had been grappling with a high CPA for several years. They were keen to lower their advertising costs while maintaining or even improving their sales performance. This was a challenging goal, but one that our team was ready to tackle.
blue2purple strategy / Approach
To address our client’s objectives, we implemented a Target Cost Per Acquisition (tCPA) strategy.
The tCPA is a bidding strategy in Google Ads that sets bids to help get as any conversions as possible at the target
CPA you set. It leverages machine learning and historical data to make real-time bidding adjustments.
We started by applying the tCPA strategy to one of the client’s products. With Google’s support and the insights
from our experienced team, we carefully calibrated this strategy to fit the unique needs of the product. After seeing promising results, we expanded this approach to a second product a few monts later.
blue2purple strategy / Approach
To address our client’s objectives, we implemented a Target Cost Per Acquisition (tCPA) strategy. The tCPA is a bidding strategy in Google Ads that sets bids to help get as any conversions as possible at the target CPA you set. It leverages machine learning and historical data to make real-time bidding adjustments.
We started by applying the tCPA strategy to one of the client’s products. With Google’s support and the insights from our experienced team, we carefully calibrated this strategy to fit the unique needs of the product. After seeing promising results, we expanded this approach to a second product a few monts later.
Key Elements of Our Approach:
- Strategic Implementation: Our team executed the tCPA strategy with precision, adjusting bidding to reach the target CPA.
- Continuous Monitoring: Daily monitoring by our experts was instrumental. Their vigilance allowed us to make real-time adjustments, ensuring the strategy was on track.
- Data-Driven Decision-Making: We relied on data analytics to refine the tCPA strategy, learning from historical performance to optimize for better results.
Results
The results of this strategic shift were nothing short of remarkable. By implementing the tCPA strategy, we achieved not only a significant reduction in the CPA but also an increase in sales. The lower budget required for advertising was much more cost-effective than in previous years.
Results
The results of this strategic shift were nothing short of remarkable. By implementing the tCPA strategy, we achieved not only a significant reduction in the CPA but also an increase in sales. The lower budget required for advertising was much more cost-effective than in previous years.
Key Outcomes:
Lower CPA
The primary goal of reducing CPA was achieved. The tCPA strategy effectively managed to lower the cost of acquiring customers.
Increased Sales
Alongside the reduced CPA? the company experienced a surge in sales, proving that cost-efficientcy and improved performance can coexist.
Exceeding Monthly Targets
The combination of lower CPA and increased sales performance allowed us to consistently surpass the monthly sales targets set by the client.
Key take-aways:
This success story showcases the importance of staying agile in the world of digital advertising.
By embracing innovative bidding strategies like tCPA and relying on the expertise of our dedicated team,
our client not only lowered their advertising costs but also achieved greater sales results. It’s a testament
to the power of data-driven decision-making and continuous monitoring in the digital marketing landscape.
In conclusion, this case study serves as a testament to the potential of Google Search and strategic bidding
strategies in transforming the advertising landscape. The ability to lower CPA while simultaneously increasing
sales is a significant achievement, and it demonstrates the value of staying adaptable and data-focused
in today’s dynamic digital marketing world.
Key take-aways:
This success story showcases the importance of staying agile in the world of digital advertising. By embracing innovative bidding strategies like tCPA and relying on the expertise of our dedicated team, our client not only lowered their advertising costs but also achieved greater sales results. It’s a testament to the power of data-driven decision-making and continuous monitoring in the digital marketing landscape.
In conclusion, this case study serves as a testament to the potential of Google Search and strategic bidding strategies in transforming the advertising landscape. The ability to lower CPA while simultaneously increasing sales is a significant achievement, and it demonstrates the value of staying adaptable and data-focused in today’s dynamic digital marketing world.
