Enhancing international sales through
targeted campaigns
Enhancing international sales through targeted campaigns
General context
In the constantly evolving retail landscape, businesses must adapt to changing consumer behaviors and regulatory environments across different regions. The aim of this campaign was to measure and to analyze the impact of targeted sales campaigns in multiple European countries, focusing on maximizing sales and return on investment through strategic marketing initiatives. This case is particularly interesting because it highlights the effectiveness of tailored social media campaigns in different markets and provides valuable insights into consumer response to promotional activities.
Client objective
How to enhance market presence & drive sales internationally
The primary objective of the client was to enhance market presence and drive sales growth across several European countries.
The specific objectives were:
- Pre-Sales Engagement: To generate early interest and engagement through pre-sales and private sales campaigns.
- Sales Maximization: To increase sales during the peak
sales period in July. - ROI Improvement: To improve the Return on Ad Spend (ROAS) through targeted social media marketing strategies.
These objectives were crucial for the client to achieve significant sales growth and optimize their marketing investments.
A comprehensive strategy for improved performances
blue2purple implemented a comprehensive strategy to achieve these objectives:
- Media Campaigns: Launched targeted campaigns on Meta and Performance Max to reach a broad audience and generate interest.
- Regional Customization: Adapted the campaign strategy to comply with local regulations and consumer behaviors in Belgium, France, the Netherlands, and Germany.
- Promotional Phases: Structured the campaign in phases, starting with pre-sales and private sales, followed by incremental discount offers.
The added value of blue2purple in this project was the ability to leverage detailed market insights and advanced analytics to optimize campaign performance across different regions.
The added value of blue2purple in this project was the ability to leverage detailed market insights and advanced analytics to optimize campaign performance across different regions.
Technical Keypoints to Put Forward
- Data-Driven Targeting: Used advanced data analytics to identify and target specific consumer segments.
- Campaign Optimization: Continuously monitored and adjusted campaigns to maximize engagement and sales.
- Regional Compliance: Ensured that all promotional activities complied with local sales regulations and consumer protection laws.
Results
The campaign delivered several significant results:
Increased sales
An 11% increase in sales was observed through the Social Media campaign between July 1 and July 17.
Improved ROAS
The Return on Ad Spend (ROAS) saw a substantial improvement (+38,25%), indicating a more efficient use of marketing budget.
Successful promotions
Pre-sales and private sales were highly successful, setting the stage for further sales growth with increased discounts.
These results have enabled the client to make informed decisions and strategically plan future marketing initiatives, leading to sustained market growth.
Who took part in the project and in which capacity?
Client Team: Provided insights and data on previous sales and marketing performance.
Blue2purple: Designed the campaign strategy, and performed data analysis.
