Auto5 summer campaign driving
engagement and webshop sales
General Context
Summer is one of the busiest and most strategic times of the year for Auto5. Customers use this period to prepare their cars for long road trips or to address seasonal maintenance, such as air-conditioning checks.
With varied customer needs and high demand, Auto5 faced the challenge of delivering a wide selection of products while maintaining strong visibility across multiple channels.
Client objective : Driving in-store visits and webshop sales
Auto5’s primary goals for the summer campaign were:
- Increase in-store visits: Encourage customers to visit Auto5 centers for consultations and services.
- Boost webshop sales: Promote seasonal products, including bike racks, roof boxes, toll badges, and maintenance solutions.
- Strengthen product awareness: Ensure key offerings were visible and engaging to customers at various stages of their purchasing journey.
These objectives positioned Auto5 as a trusted destination for comprehensive car preparation during the summer period.
blue2purple strategy / Approach : A targeted strategy for maximum impact
To achieve these objectives, blue2purple developed a precise, multi-channel strategy with a focus on key platforms and innovative tools:
- Seedtag: Focused on building consideration for tire products, successfully engaging relevant audiences.
- Xtrasocial: Leveraged its platform to target maintenance product audiences, producing highly effective campaigns.
- Meta Ads: Optimized campaigns for bike racks, roof boxes, and toll products, ensuring strong visibility during the summer.
- Audience Advantage+: Expanded outreach to audiences that could not be reached through traditional interest targeting, driving incremental awareness.
This tailored approach ensured each product category was aligned with the right platform and audience, maximizing campaign efficiency.
Results : Delivering measurable results
The campaign achieved strong outcomes across all product categories, surpassing benchmarks:
- 0.5% CTR for maintenance products, doubling typical performance levels.
- 1.4%, 1.06%, and 2.1% CTRs for bike racks, roof boxes, and toll badges, respectively.
- Enhanced engagement and awareness for all key categories, thanks to the expanded reach facilitated by Audience Advantage+.
These results reflect the successful alignment of strategy, tools, and execution during a high-demand period.
Who took part in the project and in which capacity?
Collaboration as a key to success
This summer campaign demonstrated the strength of the partnership between Auto5 and blue2purple. By combining expertise, both teams ensured impactful results and laid the groundwork for future collaborations.
