Privacy policy

1. GENERAL

This Terms of Use & Privacy Policy applies to the personal data (the “Data”) that we collect from you for the purpose of providing you with the products and services we offer. By using our site or by communicating your Data to us when requesting information or commercial offers, directly or with our partners, you accept the practices described in this policy. If you do not accept the provisions of this policy, please do not use our site and do not communicate your Data to us. In this case, you nevertheless agree not to benefit from all the services and other advantages offered by blue2purple.

2. CONTACT DETAILS OF THE CONTROLLER

blue2purple SA/NV (hereafter: “blue2purple”), whose registered office is established at Avenue Louise 523, 1050 Brussels – Belgium; and registered with the Crossroads Bank for Enterprises under the number BE 0840.247.256, is responsible for the processing of personal data that you provide to us directly via our site www.blue2purple.com as well as via the platforms and other IT tools made available to you by blue2purple, directly when contacting blue2purple or indirectly via a request for an offer from a partner.

3. COMPLIANCE WITH GOOGLE APIS AND USER DATA

When you use our application, you may choose to log in using your Google account. In doing so, we collect only the basic information necessary for authentication and provide you with access to our services. This includes data such as your name and email address (the “Google User Data”).

3.1 Data Collection

We collect only the basic Google User Data necessary for user authentication and access to our platform, which includes: first name, last name, email address, and company name. We do not access or store any additional data beyond what is required for these purposes.

3.2 Data Usage

The Google User Data we collect is used solely for authentication purposes, to enable users to securely log in to our application and access the services we offer. We do not use this information for any other purpose without your explicit consent.

3.3 Data Storage

Your Google User Data is stored securely in accordance with industry standards. We will only retain this information for as long as necessary to provide you with access to our services, or as required by applicable law.

3.4 Data Sharing

We do not share your Google User Data with third parties, except to comply with legal obligations or with your express consent. Your data will not be sold or used for marketing purposes without your permission.

3.5 User Rights

You have the right to access, correct, or delete your Google User Data at any time. If you wish to exercise these rights, please contact us using the contact information provided in Section 8 of this Policy.

3.6 Compliance with the Google API Services User Data Policy

Our use of Google APIs and transfer of Google User Data is in strict compliance with Google’s API Services User Data Policy, including the Limited Use requirements. For more information, please review the Google API Services User Data Policy.

4. WHAT DATA DO WE COLLECT, FOR WHAT PURPOSE AND ON WHAT LEGAL BASIS?

This is the Data that you communicate to us on the one hand through the forms offered on the www.blue2purple.com website and on the other hand through cookies deposited by us or more generally by third-party services.

4.1 Contact Request Form

The purpose of this form, available via https://www.blue2purple.com/contact, is to allow you to contact us in order to benefit from our services or ask a question. We will only use the Data from this form for the purposes of your request and for the time necessary to provide adequate answers. The legal basis on which this processing is based is the execution of a pre-contractual measure.

4.2 Cookie Management

This website uses cookies. A cookie is a small file that is distributed with the pages of a website and stored by the browser on the hard drive of your computer, tablet, or phone. The information it contains can be sent back to the site’s servers during a subsequent visit and thus allow the author of this site to establish a trace of the Internet user’s activity. Behind the term “cookies” we also consider any other technical tracing process such as scripts, web beacons, pixel tags, or social media cookies.

Cookies allow you to personalize the content and offer functionalities necessary for the proper functioning of a website, such as language preferences. Some Cookies may be placed or controlled by third parties (partners or subcontractors) for marketing purposes.

4.2.1 Performance Cookies

These cookies allow us to count visits and traffic sources to measure and improve the performance of our site. All information these cookies collect is aggregated and anonymous.

4.2.2 Targeting Cookies

These cookies may be set by our advertising partners (e.g., Google, Facebook) to build a profile of your interests and show relevant adverts on other sites. They do not store personal information directly.

Facebook:
Facebook uses cookies to serve ads on our site. The DART cookie enables ads based on your visit to our site and other websites. Users may opt out by visiting Facebook Ads & Content Network Privacy Policy.

Google:
We use Google AdSense and Google Display Network. Google uses first-party and third-party cookies (e.g., DoubleClick) to serve ads and compile analytics. Users may opt out by visiting Google Ad Settings.

We have implemented:

• Google Display Network Impression Reporting

• Demographics and Interests Reporting

• DoubleClick Platform Integration

We, along with third-party vendors, use first-party cookies (Google Analytics) and third-party cookies (DoubleClick or other identifiers) to compile data regarding user interactions with ad impressions and ad service functions.

4.2.3 Functional Cookies

These cookies enable enhanced functionality and personalization. They may be set by us or by third-party providers. If you do not allow these cookies, some services may not function properly. The legal basis for this processing is your consent.

5. HOW LONG DO WE KEEP YOUR DATA?

We retain your data for the period necessary for the purposes for which it was collected and in accordance with applicable law.

6. TO WHOM CAN YOUR DATA BE TRANSMITTED?

Your Data may be communicated to service providers assisting blue2purple in delivering services, particularly for marketing purposes. Subcontractors are bound to confidentiality and compliance with applicable data protection legislation. We do not sell or disclose your Data to third parties.

Third-party advertising platforms (Google, Facebook) may use cookies or identifiers to deliver ads and collect analytics data.

7. WHAT ARE YOUR RIGHTS?

• Right of access: consult your Data at any time free of charge.

• Right to rectification: correct or delete inaccurate or unnecessary Data.

• Right to erasure: request deletion when processing is no longer needed.

• Right to portability: request transfer of your Data where applicable.

• Right to object: oppose Data use for marketing purposes.

• Right to restrict processing: request restriction of processing under applicable law.

8. HOW TO ASSERT YOUR RIGHTS?

By sending an email to info@blue2purple.com or a letter to:

blue2purple SA/NV

Boulevard du Souverain 25,

1170 Watermael-Boitsfort, Belgium

You may also contact our Data Protection Officer (DPO) at DPO@VIRTUOLOGY.COM.

9. WHAT HAPPENS IN THE EVENT OF A DISPUTE?

If you believe we are in breach of legal or contractual obligations, contact us at info@blue2purple.com. Unresolved complaints can be submitted to the Belgian Data Protection Authority: DPO@VIRTUOLOGY.COM.

10. INFORMATION CONCERNING CHILDREN

Our site is not intended for children under 13. We do not knowingly collect personal data from children. If discovered, we will delete such data promptly unless legally required to retain it.

11. LINKS TO OTHER WEBSITES AND SERVICES

Our sites may contain links to third-party services. We are not responsible for their privacy practices. Please consult their privacy statements.

12. SECURITY

We implement technical and organizational measures to prevent unauthorized access, alteration, or destruction of Data.

13. LIMITATION OF LIABILITY CLAUSE

blue2purple’s liability is limited to direct damages. We are not liable for indirect damages, including loss of Data, revenue, or profits.

14. APPLICABLE LAW AND JURISDICTION

Belgian law applies. Disputes that cannot be settled amicably will be submitted to the French-speaking Courts of Brussels.

15. DATE OF ENTRY INTO FORCE

This policy is effective as of 04.02.2026. We reserve the right to modify it at any time.

16. TRANSLATION

The English translation is for convenience. The French version takes precedence for interpretation or legal purposes.