Media Buying - blue2purple

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Media consumption evolves as technology progresses.

Media buying has become the keystone of a successful communication strategy.

We will develop an on- and offline media strategy that will allow you to find, follow and reach your audience at the right time and place. The focal point will be your brand, its values & – most importantly – your product/services.

The campaign results will be analysed and adapted to achieve your business objectives. Our marketing teams support you daily on:

Consulting & strategy
1. Offline
  1. Radio
  2. TV
  3. Print
  4. Out of Home
2. Online
  1. Google Ads / SEA
  2. Display
  3. Social Media
  4. Video

Alexis2022-10-17T15:17:14+02:00

Course 1 – KPI Workshop

Tailor-made approach	Generic approach
Format : Workshop Group Size : Small Groups Length : 1/2 day Target : Basic & Advanced Languages : EN, FR, NL Goal : Identify the right KPI’s to measure your performances and finetune your campaign reportings. Description : With all the measurement possibilities it becomes easy to lose yourself in all the data. Different stakeholders have different objectives, but do, you as a departement, focus on the right key performance indicators? In this workshop we define together the main business objectives for your company, and identify the right internal and external kpi’s that contribute to your targets. The goal is to finish the workshop with clear KPI’s for all types of campaigns, tailor-made to your objectives.	Format : Workshop Group Size : Small Groups Length : 1/2 day Target : Basic & Advanced Languages : EN, FR, NL Goal : Understand the importance of setting KPI’s to evaluate campaigns successes Description : With all the measurement possibilities it becomes easy to lose yourself in all the data. Different stakeholders have different objectives, but do you as a departement focus on the right key performance indicators? In this workshop we define the methodology to work out a plan with which KPI’s will be created per type of campaign. This workshop offers general perspectives on how to define KPI’s and is not tailor-made.

Tailor-made approach

Generic approach

Format : Workshop
Group Size : Small Groups
Length : 1/2 day
Target : Basic & Advanced
Languages : EN, FR, NL
Goal :
Identify the right KPI’s to measure your performances and finetune your campaign reportings.
Description :
With all the measurement possibilities it becomes easy to lose yourself in all the data. Different stakeholders have different objectives, but do, you as a departement, focus on the right key performance indicators?
In this workshop we define together the main business objectives for your company, and identify the right internal and external kpi’s that contribute to your targets. The goal is to finish the workshop with clear KPI’s for all types of campaigns, tailor-made to your objectives.

Format : Workshop
Group Size : Small Groups
Length : 1/2 day
Target : Basic & Advanced
Languages : EN, FR, NL
Goal :
Understand the importance of setting KPI’s to evaluate campaigns successes
Description :
With all the measurement possibilities it becomes easy to lose yourself in all the data. Different stakeholders have different objectives, but do you as a departement focus on the right key performance indicators?
In this workshop we define the methodology to work out a plan with which KPI’s will be created per type of campaign. This workshop offers general perspectives on how to define KPI’s and is not tailor-made.

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