30/06 Breakfast Session Registration form
Chinese e-commerce
What’s on the agenda
- Introduction to the Chinese market
- Payment via Mobile
- Social Media in China
- Marketplaces
- Key Takeouts
- Q&A
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Advanced: You will be able to launch search campaigns and optimize them to reach your businesses objectives (deepdive into the technical and operational aspects).
This training consists of a live demo in the GTM platform. You’ll learn how to add GTM containers to your websites, and how to create tags in the different media buying platforms.
We’ll cover all the elements of tracking in GTM: Variables, triggers and tags, with multiple exemples of tracking solutions. The administration of the account will also be explained, with publishing rights, versions and approvals.
Through exercises, we’ll determine together what your brand is about and what message you want to put out there. During the workshop, we’ll identify the job to be done, the personas you want to reach, the platforms you need to use, the appropriate tone of voice and the content hierarchy based on the Hero – Hub – Help strategy framework.
Tailor-made approach | Generic approach |
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