Seamless Mobile Integration: Simple Retargeting
Integrate DOOH with mobile for straightforward retargeting.

Measuring Footfall: Data-Driven Insights
Use tools to measure DOOH impact and understand consumer behavior.

Unleash Creativity: Make an Impression
Explore unconventional DOOH for a meaningful audience connection.

Your DOOH Transformation
Master engagement, integrate retargeting, and enhance marketing with DOOH’s potential.

• Explore effective creativity’s role in driving innovation and success
• Learn best practices for compelling outcomes through discussions and interactive activities
• Apply skills by brainstorming big ideas
• Learn techniques to turn abstract thoughts into tangible solutions
• Complete your creative journey with effective documentation and analysis
• Learn creative reporting to communicate ideas and measure impact

• Delve into comprehensive creative audits across channels, optimizing creativity from social media to traditional advertising.
• Explore cross-channel creativity with real-world examples. Adapt your approach for consistency and effectiveness across platforms.
• Beyond creating compelling content, measure success. Dive into device-specific tools to evaluate creative performance accurately.
• Target audiences and tailor creative messaging for specific demographics. Analyze cases and formats for insights into effective marketing strategies.
• Explore industry best practices and benchmarks for a roadmap to excel in creative marketing.

• What are the key business objectives & how to translate them into campaign metrics?
• Which audience is our target group and where to reach them (which channels to activate)?
• When do we communicate & what do we communicate towards whom?

Advanced: You will be able to launch search campaigns and optimize them to reach your businesses objectives (deepdive into the technical and operational aspects).

This training consists of a live demo in the GTM platform. You’ll learn how to add GTM containers to your websites, and how to create tags in the different media buying platforms.

We’ll cover all the elements of tracking in GTM: Variables, triggers and tags, with multiple exemples of tracking solutions. The administration of the account will also be explained, with publishing rights, versions and approvals.

Through exercises, we’ll determine together what your brand is about and what message you want to put out there. During the workshop, we’ll identify the job to be done, the personas you want to reach, the platforms you need to use, the appropriate tone of voice and the content hierarchy based on the Hero – Hub – Help strategy framework.