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About Virtuology

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So far Virtuology has created 8 blog entries.

New ways to deliver your message in a crowded ad environnement
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New ways to deliver your message in a crowded ad environnement

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New ways to deliver your message in a crowded ad environnement

In the fast-evolving world of digital marketing, advertisers are [...]

New ways to deliver your message in a crowded ad environnementVirtuology2025-08-01T09:11:37+02:00

Gamification : How to best take advantage in the growth in mobile gaming?
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Gamification : How to best take advantage in the growth in mobile gaming?

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Gamification : How to best take advantage in the growth in mobile gaming?

In the fast-evolving world of digital marketing, advertisers are [...]

Gamification : How to best take advantage in the growth in mobile gaming?Virtuology2025-08-04T15:22:47+02:00

Offline vs. Online
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Offline vs. Online

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Offline vs. Online

“The consumption of online video is growing rapidly, and [...]

Offline vs. OnlineVirtuology2025-08-04T15:31:27+02:00

How to align your advertising strategy with new TV audience behavior?
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How to align your advertising strategy with new TV audience behavior?

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How to align your advertising strategy with new TV audience behavior?

It seems obvious that over the years the way [...]

How to align your advertising strategy with new TV audience behavior?Virtuology2025-08-04T15:32:10+02:00

Emilie Huybrechs comes back to blue2purple as Digital Strategy Manager
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Emilie Huybrechs comes back to blue2purple as Digital Strategy Manager

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Emilie Huybrechs comes back to blue2purple as Digital Strategy Manager

After several years of experience in various areas of [...]

Emilie Huybrechs comes back to blue2purple as Digital Strategy ManagerVirtuology2025-08-05T15:11:05+02:00

How could you prepare yourself to the end of our well-known match type?
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How could you prepare yourself to the end of our well-known match type?

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How could you prepare yourself to the end of our well-known match type?

How could you prepare yourself to the end of our well-known match type?Virtuology2025-08-04T15:34:59+02:00

Amazon DSP: What’s in it for you?
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Amazon DSP: What’s in it for you?

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Amazon DSP: What’s in it for you?

In the fast-evolving world of digital marketing, advertisers are [...]

Amazon DSP: What’s in it for you?Virtuology2025-08-05T16:04:57+02:00

Are you sure your site is mobile-ready?

In 2020, the rise of mobile in our everyday life [...]

Are you sure your site is mobile-ready?Virtuology2025-08-01T09:49:43+02:00

Course 1 – KPI Workshop

Tailor-made approach	Generic approach
Format : Workshop Group Size : Small Groups Length : 1/2 day Target : Basic & Advanced Languages : EN, FR, NL Goal : Identify the right KPI’s to measure your performances and finetune your campaign reportings. Description : With all the measurement possibilities it becomes easy to lose yourself in all the data. Different stakeholders have different objectives, but do, you as a departement, focus on the right key performance indicators? In this workshop we define together the main business objectives for your company, and identify the right internal and external kpi’s that contribute to your targets. The goal is to finish the workshop with clear KPI’s for all types of campaigns, tailor-made to your objectives.	Format : Workshop Group Size : Small Groups Length : 1/2 day Target : Basic & Advanced Languages : EN, FR, NL Goal : Understand the importance of setting KPI’s to evaluate campaigns successes Description : With all the measurement possibilities it becomes easy to lose yourself in all the data. Different stakeholders have different objectives, but do you as a departement focus on the right key performance indicators? In this workshop we define the methodology to work out a plan with which KPI’s will be created per type of campaign. This workshop offers general perspectives on how to define KPI’s and is not tailor-made.

Tailor-made approach

Generic approach

Format : Workshop
Group Size : Small Groups
Length : 1/2 day
Target : Basic & Advanced
Languages : EN, FR, NL
Goal :
Identify the right KPI’s to measure your performances and finetune your campaign reportings.
Description :
With all the measurement possibilities it becomes easy to lose yourself in all the data. Different stakeholders have different objectives, but do, you as a departement, focus on the right key performance indicators?
In this workshop we define together the main business objectives for your company, and identify the right internal and external kpi’s that contribute to your targets. The goal is to finish the workshop with clear KPI’s for all types of campaigns, tailor-made to your objectives.

Format : Workshop
Group Size : Small Groups
Length : 1/2 day
Target : Basic & Advanced
Languages : EN, FR, NL
Goal :
Understand the importance of setting KPI’s to evaluate campaigns successes
Description :
With all the measurement possibilities it becomes easy to lose yourself in all the data. Different stakeholders have different objectives, but do you as a departement focus on the right key performance indicators?
In this workshop we define the methodology to work out a plan with which KPI’s will be created per type of campaign. This workshop offers general perspectives on how to define KPI’s and is not tailor-made.

vygeek

About Virtuology

New ways to deliver your message in a crowded ad environnement

Gamification : How to best take advantage in the growth in mobile gaming?

Offline vs. Online

How to align your advertising strategy with new TV audience behavior?

Emilie Huybrechs comes back to blue2purple as Digital Strategy Manager

How could you prepare yourself to the end of our well-known match type?

Amazon DSP: What’s in it for you?

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