In 2020, the rise of mobile in our everyday life is something you couldn’t miss.According to the Global Mobile Trends of GSMA, there were 3.6 billion mobile internet users in 2018 (for a global penetration rate of 47%). In 2025, this number will rise to 5.0 billion users (with a 61% global penetration rate).Optimizing your website to deliver a seamless mobile experience is a real key to offer the best digital consumer journey.This being said, a large number of websites are still offering a painful experience while browsing on mobile. Did you know that several tools can help you evaluate if your website is ready for mobile?The Google Mobile-Friendly Test is the easiest way to evaluate the average mobile performance. For a more detailed analysis, the PageSpeed Insights mobile report is a good start to evaluate the pain points and what can be done to solve them.As a Search advertiser, having mobile-friendly landing pages is a key element of the quality score (part of the so-called landing page experience) resulting in a better ad rank and a decreased cost. In 2015, Google announced the development of an open-source HTML framework: AMP or Accelerated Mobile Pages, enabling website developers to create fast-loading landing pages resulting in a seamless user experience. According to different sources, it could load web pages in less than one second and use 10 times fewer data than regular pages).Considering that 25% of users will leave the website if the page doesn’t load in 6 seconds, implementing Accelerated Mobile Pages seems to be the best move you can make.