How could you prepare yourself to the end of our well-known match type?

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Overview

Course 10 – Digitalisation of offline media & the media landscape
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Course 11 – (D)OOH
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Course 12 – Navigating the Cookieless Future: Mastering Audience Tracking and Data Ownership
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Course 13 – Creative Workshop
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Course 14 – Mastering Creative Audits: Unlocking Insights for Success
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Course 9 – Digital Media Strategy
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Course 8 – Measurement and campaign evaluation
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Course 7 – Introduction to Google Analytics and Google 360 Suite
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Course 6 – SoMe
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Course 5 – SEA
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Course 4 – ABC of tracking with Google Tag Manager
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Course 3 – Social Content Strategy Workshop
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Course 2 – Introduction to developing Digital Marketing Campaings
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Course 1 – KPI Workshop
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Virtuology

Course 1 – KPI Workshop

Tailor-made approach

Generic approach

Format : Workshop
Group Size : Small Groups
Length : 1/2 day
Target : Basic & Advanced
Languages : EN, FR, NL
Goal :
Identify the right KPI’s to measure your performances and finetune your campaign reportings.
Description :
With all the measurement possibilities it becomes easy to lose yourself in all the data. Different stakeholders have different objectives, but do, you as a departement, focus on the right key performance indicators?
In this workshop we define together the main business objectives for your company, and identify the right internal and external kpi’s that contribute to your targets. The goal is to finish the workshop with clear KPI’s for all types of campaigns, tailor-made to your objectives.

Format : Workshop
Group Size : Small Groups
Length : 1/2 day
Target : Basic & Advanced
Languages : EN, FR, NL
Goal :
Understand the importance of setting KPI’s to evaluate campaigns successes
Description :
With all the measurement possibilities it becomes easy to lose yourself in all the data. Different stakeholders have different objectives, but do you as a departement focus on the right key performance indicators?
In this workshop we define the methodology to work out a plan with which KPI’s will be created per type of campaign. This workshop offers general perspectives on how to define KPI’s and is not tailor-made.

Contact us for more information