Senior (SEA) performance lead (m/f/x)
At blue2purple, we create relevant digital impact for ambitious brands by bridging the gap between creativity and performance. Based in Brussels, our independent agency operates at the crossroads of storytelling and data, turning insights into connections and campaigns into business-wide results.
Our mission is to simplify digital complexity across paid search, social, programmatic, and content. By merging strategic creativity with data-driven expertise, we provide an integrated partnership designed to deliver growth that lasts far beyond the next quarterly report.
As our Senior digital performance expert, you are the ultimate benchmark for technical excellence at blue2purple. You will directly lead our experts team, set the gold standard for campaign execution, and serve as the strategic authority in high-stakes client moments.
You will be hands-on with our most complex accounts, challenging strategies, forging Big Tech partnerships, and shaping the future of our agency’s performance offering.
Key Responsibilities
Lead & Mentor the Experts Team
- Act as the primary manager and mentor for blue2purple’s performance experts, our technical team you’ll coach to consistently outperform industry benchmarks.
- Own escalations: serve as the final internal authority for complex campaign setups, tracking discrepancies, and advanced optimization challenges.
- Set the quality bar by doing: your hands-on coaching defines what excellent looks like at blue2purple.
Challenge & Elevate Media Strategy
- Systematically audit digital strategies developed across the agency, challenge bidding models, audience segmentation, and budget allocation with data and diplomacy.
- Review final media plans to ensure they are ROI-aligned, client-objective-driven, and genuinely innovative.
- Build and enforce QA frameworks and Best Practice playbooks for campaign architecture and pacing.
Drive Innovation & Big Tech Partnerships
- Cultivate senior-level relationships with Google, Meta, Microsoft, and other key platforms to secure beta access and exclusive market intelligence.
- Own the agency’s innovation roadmap, translate major shifts (Privacy, AI bidding, consent frameworks) into concrete, agency-wide strategies.
- Lead blue2purple’s Test & Learn engine: ensure new platform features are not just adopted, but rigorously tested and integrated into our core offering.
Be the Face of Technical Authority
- Step into client-facing roles for high-stakes technical consultations; deep-dive account reviews, complex attribution challenges, or “out-of-the-box” solutioning sessions.
- Translate complex technical concepts into clear, business-driven narratives for our clients.
- Be the person the whole team and our clients trust to walk into any room and own the conversation.
Requirements
Hard Skills
- 5+ years of hands-on paid media experience across SEA (Google Ads, Bing) and SOME (Meta, LinkedIn, TikTok, Pinterest), you know the platforms inside out.
- Basic expertise in Google Tag Manager (GTM), GA4, and modern tracking architectures including Server-Side and Consent Mode v2.
- Proven experience working directly with Big Tech platform reps to access betas and shape roadmaps.
- Strong technical auditing skills, you can scan a complex ad account and identify flaws and opportunities within minutes.
Soft Skills
- Constructive challenger: you push back on strategies with analytical rigor and diplomacy, not ego.
- Remote leader: proven ability to motivate, upskill, and build culture with a distributed team.
- Genuine curiosity: you test things not because you have to, but because you can’t help yourself.
- Calm under pressure: high-stakes client rooms energize you rather than rattle you.
Nice to Have
- Experience in an agency or multi-client environment.
- Familiarity with programmatic buying or advanced attribution modeling.
- A track record of running structured experimentation programs (A/B, incrementality tests).
- Fluency in French and/or Dutch in addition to English is a plus in our Brussels environment
