Does mass-personalization sound familiar to you? Being able to have the ability to leverage user-level data to deliver targeted and impactful messages to each consumer is a dream for all advertisers.
With Dynamic Creative Optimization, we are able to give you the most powerful tool available for achieving relevance on a massive scale.
blue2purple is one of the few agencies in Belgium who master this technology:
© Copyright 2022 blue2purple | All Rights Reserved | Privacy policy
Seamless Mobile Integration: Simple Retargeting
Integrate DOOH with mobile for straightforward retargeting.
Measuring Footfall: Data-Driven Insights
Use tools to measure DOOH impact and understand consumer behavior.
Unleash Creativity: Make an Impression
Explore unconventional DOOH for a meaningful audience connection.
Your DOOH Transformation
Master engagement, integrate retargeting, and enhance marketing with DOOH’s potential.
Advanced: You will be able to launch search campaigns and optimize them to reach your businesses objectives (deepdive into the technical and operational aspects).
This training consists of a live demo in the GTM platform. You’ll learn how to add GTM containers to your websites, and how to create tags in the different media buying platforms.
We’ll cover all the elements of tracking in GTM: Variables, triggers and tags, with multiple exemples of tracking solutions. The administration of the account will also be explained, with publishing rights, versions and approvals.
Through exercises, we’ll determine together what your brand is about and what message you want to put out there. During the workshop, we’ll identify the job to be done, the personas you want to reach, the platforms you need to use, the appropriate tone of voice and the content hierarchy based on the Hero – Hub – Help strategy framework.
| Tailor-made approach | Generic approach |
|---|---|
|
|
